819. These 3 Things That Influence 75% of Your Pipeline w/ Nina Butler

The closer you get to people, the better business you do with them.Getting close means creating personal, one-to-one moments. But how can you personalize at scale? One company has solved that particular puzzle.Nina Butler, director of demand generation at Alyce, an AI-powered personal gifting and swag platform, discusses how her organization uses its own product to influence 75% of their pipeline.In this episode, Nina talks about:Moving from quantity of touches to quality of momentsHow to be personal at scaleUsing gifting to get people to show up and engage at events