799. Ian Truscott Talks Content Management & Building AR‪T

There’s a growing realization that features and functions don’t win market share alone, which means more marketers are getting a seat in the c-suite. And whether you’re already there or want to join them… You need to remember that a rockstar CMO’s job is creating ART. In this takeover episode, Barb Mosher Zinck speaks with Ian Truscott, Founder of Rockstar CMO and Head of Content at iManage, about why great marketers turn content into an ART.