779. The Secrets of Outcome-Obsessed Marketing

Move: The Go To Market Podcast - En podkast av Sangram Vajre - Torsdager

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Everybody wants to brag about being data-driven. Sure, data should have a seat — but should it sit at the head of the table? No, marketers need to be more than data-driven. They need to be outcome obsessed. In this Takeover episode, host Casey Cheshire, speaks with Holly Tsourides, Founder and CEO at Sunny75, about what it takes to be an outcome-obsessed marketer.

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