727. Megadeals: How Are Multi-Billion Dollar Deals Done & What Can The Rest Of Us Learn From It

It can be difficult to know where to start with navigating a megadeal. You’re handling billions of dollars and an entire ecosystem of organizations and people. Fortunately, there are sales and marketing pros that have gone before you (even if current literature doesn’t reflect it). Christopher Engman, CRO/CMO of Proof Analytics and author of Megadeals, travels the world to speak about managing huge business agreements. At #B2BSMX 2019, Christopher shared five major mistakes to look out for when operating a megadeal.