713. Why the Unmeasurable Might Be the Key to Unlock ROI

You’ve probably heard this phrase before: What gets measured gets done. Well, sometimes the reverse is true.  And if it is for you, it might be killing your ROI. So says Chris Walker, CEO at Refine Labs. In our takeover episode with hosts with Yaagneshwaran Ganesh and Manish Nepal, the three join together today to talk about why shifting your marketing investment from performance to brand is the smart move. What we talked about: Why brand beats performance The unmeasurables that provide real ROI How to kill it with content