711. Marketers: Start Contributing to Revenue

Here’s the big idea: The value of marketing is defined by sales.  This truth has taken me a long time to verbalize, but it’s become very obvious to me now. In this #TakeoverTuesday, I discussed this idea with Yaagneshwaran Ganesh and Manish Nepal, the co-hosts of The ABM Conversations Podcast. Plus, we talk about…  The evolution of ABM and #FlipMyFunnel Two things marketers need in order to contribute to revenue The metrics that marketers should care about   Check out Yaag’s books, like The Revenue Marketing Book, here.