710. CMOs Build Trust with the Customer & the C-Suite

With so many C-suite acronyms flying around… It’s hard to keep track of what each one does.  Luckily, you can always ask an expert. Which is why, today, we’re diving into the role of the CMO with John Ellett, CEO at Springbox and Contributor at Forbes CMO Network.  ----------- Join me for weekly special LinkedInLive sessions where I interview your favorite guests like Pat Lencioni, Seth Godin, Whitney Johnson, and Kim Scott — LIVE. Here's the one-click invite: https://evt.mx/mSGV4Ka8