689. Here’s What Every 1:1 ABM Strategy MUST Have to Be Successful
Move: The Go To Market Podcast - En podkast av Sangram Vajre - Torsdager
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Amber Bogie, senior marketing manager at Planview, Inc., has an amazing amount of insight on 1:1 personalized marketing campaigns. This insight led her to win an ABMie award for the best 1:1 campaign. She shares this insight in an episode of #FlipMyFunnel, encouraging marketing and sales teams to work together for an incredibly personalized account based experience.
