684. How One ABM Strategist Quadrupled Conversion Rates in 6 Months

What if you could start over with your ABM Strategy? What if you could rethink the whole process, redesign your toolbox, and refresh the screen?  That’s exactly what Jeremy Middleton did. Jeremy has worked at Hewlett Packard and HP Enterprise for years in marketing strategy, and he just celebrated his 1 year anniversary as Senior Director of Digital Marketing at Pramata. Last October, he wanted to rethink their whole marketing strategy.  He took the drawing board, and erased it. Former tools? He stopped using many of them. Old ideas? He tossed them. Complex strategies? He simplified them. Guess what? It worked. His team quadrupled their conversion from leads to opportunities in just six months. We just had to give him our an ABMie (an award we give out to top ABM strategists every year). The best part? Jeremy came on our FlipMyFunnel Podcast to tell us how he did it. Don’t miss it. ----------- Join me for weekly special LinkedInLive sessions where I interview your favorite guests like Pat Lencioni, Seth Godin, Whitney Johnson, and Kim Scott — LIVE. Here's the one-click invite: https://evt.mx/mSGV4Ka8