MoneyLion's evolution from neobank to financial education marketplace, with CMO Cynthia Kleinbaum Milner

Lex chats with Cynthia Kleinbaum Milner, CMO at MoneyLion - a mobile banking and financial membership platform that integrates spending, saving, borrowing, and investing tools to empower consumers towards better financial wellness. Kincking off the conversation, Cynthia delves into the intricacies of charting a career in the ever-evolving landscape of digital transformation, sharing her transition from brand marketing to holistic marketing. As they navigate through industry insights, Cynthia provides a closer look at the challenges and strategies of targeting different sectors and personas, as well as marketing at scale across various business verticals. A significant portion of the discussion revolves around MoneyLion's journey. Cynthia charts the evolution of the platform, highlighting its transformation from its early days to a renowned digital banking platform, underscoring its core value proposition. This leads to an insightful conversation on the growth, valuation, and shifting fintech market trends that have shaped MoneyLion's trajectory. Cynthia goes on to detail the importance of financial literacy within the app, focusing on content evolution and user value. She further discusses the nuances of content discovery, the company's revenue model, and the balance between engagement and profitability. Navigating the tricky waters of financial influencers, Cynthia stresses the importance of balancing content quality with regulatory compliance. The podcast culminates with a forward-looking view, as Cynthia sheds light on MoneyLion's strategic priorities in the upcoming years. MENTIONED IN THE CONVERSATION MoneyLion's Website: https://bit.ly/45YHQVl Cynthia's LinkedIn profile: https://bit.ly/460jn1S Topics: Fintech, marketing, brand, e-commerce, customer lifecycle, embedded finance, brand, Marketplace Companies: MoneyLion, Walmart, Bonobos, Nestle, Gilt Groupe, Even Financial, Malka, ZenDrive ABOUT THE FINTECH BLUEPRINT 🔥Subscribe to the Fintech Blueprint newsletter to stay at the forefront of Fintech and DeFi: https://bit.ly/3hyhlC2 🤝 Partner with Fintech Blueprint through sponsorships: https://bit.ly/3UZllsV 👉 Twitter: https://twitter.com/LexSokolin TIMESTAMPS 1’16”: Charting a Career Journey: From Brand Marketing to Digital Transformation 8’49”: Industry Insights: Navigating Diverse Sectors and Targeting Personas 13’47”: Marketing at Scale: Strategies for Diverse Business Verticals 17’00”: The Evolution of MoneyLion: From Inception to Digital Banking, touching on its core value proposition 25’09”: The Unfolding Story of MoneyLion: Deciphering the Growth and Valuation journey Amidst evolving Fintech Market Trends 28’14”: Financial Literacy Engagement in the App: Content, Evolution, and User Value 31’30”: Content Discovery and Revenue Mix: Driving Engagement and the Core Economic Model 35’12”: Financial Influencers and Regulatory Considerations: Balancing Content Quality and Compliance 40’09”: The Future of MoneyLion: Company's Strategic Focus in the Coming Years 41’30”: The channels used to connect with Cynthia & learn more about MoneyLion