The Blockchain and E-commerce Creative with David Iscove of Cella

Daniel has been pretty vocal in his skepticism of NFTs, Crypto and by extension, the blockchain, but the guest today, David Iscove, director of technology consulting at Cella has cautioned him against throwing the baby out with the bathwater. As David describes this technology and what value it has beyond the applications that most casual observers are familiar with, it becomes pretty clear that there may be some interesting applications in the e-commerce content creation space.