Process vs Product with Scott Willson of Patagonia

In this episode Daniel talks with Scott Willson of Patagonia about the unique difference of an e-comm studio when compared to an Editorial production. In an e-comm studio, it's all about building a process and allowing that to drive the product, images and videos produced at the end. In editorial, you make a plan, but ultimately the variables are too many, sometimes without a way to control them, so you adapt and react on the fly, in service of getting that shot you need.