Laws of luxury | A luxury industry deep dive

Luxury doesn’t play by the rules of traditional marketing, it rewrites them entirely. In this episode, we dive into the fascinating (anti)-marketing laws of luxury that keep the industry exclusive, aspirational, and unlike anything else. Why do true luxury brands avoid discounts, embrace imperfections, and let creators, not consumers, lead the way? How does scarcity fuel desire?Why does waiting actually make luxury more desirable? We’ll break it all down. Join us for this dee...