"We've Been Creating Value for Instagram and TikTok With Very Little Actually Accruing to Us:" Trevor McFedries

This week’s interview is with Trevor McFedries, who is behind Lil Miquela, a 19-year-old aspiring pop star with almost 3M Instagram followers, striking deals with Clavin Klein and Prada. But what’s more surprising is that she’s not human. She’s a computer-generated, character. The company that Trevor co-founded, called Brud, created her image and life story. It’s only fitting then that Lil Miquela, who lives in a digital world, will start to leverage digital tokens. [Note: Trevor says in the interview a Miquela drop on SuperRare would happen on Oct. 30 or 31, but they’ve since changed the date to November 17. So you’re still on time to participate.]