203: From Data Dreams to Practical Marketing Outcomes with Spencer Burke of Braze

This week on The Data Stack Show, Eric and John welcome Spencer Burke, Senior Vice President of Growth at Braze. Spencer shares his 13-year journey at Braze, discussing the company's evolution and the critical intersection of marketing and data. The conversation highlights the challenges marketers face in leveraging data effectively, the necessity of clean data for successful campaigns, and the often-fractured collaboration between marketing and data teams. Emphasizing the importance of improved integration and communication, the episode underscores how these elements drive successful customer engagement and marketing strategies. You won’t want to miss it.