202: Predicting the Impact of Competitive Entrants With Synthetic Controls with Evan Wimpey of Elder Research

This week on The Data Stack Show, Eric and John welcome Evan Wimpey, Director of Analytics Strategy at Elder Research. During the episode, Evan shares his diverse background, including his Marine Corps experience, and delves into the concept of synthetic controls in data science. Evan explains how synthetic controls create theoretical models to measure the impact of new competitors on existing businesses. The conversation also covers the importance of qualitative context in data analysis, challenges in communicating data insights, and Evan's unique venture into data-related comedy, highlighting his book "Predictable Jokes." Trust us, you won’t want to miss this episode!