Transforming your B2B Customer Experience with Digital Selling and Digital Marketing ft. Sudeshna Sen

Sudeshna Sen joined Adam and Mark in the data basement to discuss transforming the B2B customer experience in a post-pandemic world. Sudeshna is a marketing executive driving top-line growth for businesses. She is currently the Executive Vice President, Dentsu Media. However, she served as Merkle’s Vice President, Strategy and Analytics at the time of this recording. As a data-driven, customer-centric digital marketing leader and strategist, Sudeshna brings 15+ years of B2B and B2C marketing and sales experience to drive sustainable growth across hi-tech, financial services, retail, health, and nonprofit orgs.  Sign up for the Data-Driven Marketer Newsletter Come hang out in the Data Basement on Slack More NetWise: Twitter | Facebook | Linkedin | Web I Blog+Newsletter