The Week in Digital Marketing: Gaming Over Streaming, Data Privacy Laws, and a VOX SSP.

In this week’s data-driven marketing news: Americans choose gaming over streaming, more privacy rules in California, companies hide IP addresses, VOX launched an SSP, Meta tries to rebrand contextual advertising. Links: Americans Spend More On Gaming Than Streaming -- Or Health And Fitness New Platform Lets Game Creators Monetize With Non-Disruptive Ads California Agency Proposes Broad Privacy Rules Google's Ad-Tech Stack Faces Antitrust Scrutiny From All Sides Tech companies are taking steps to hide IP addresses from advertisers ‘Masters of our domain’: Vox Media launches its own SSP A Long-Awaited Defense Against Data Leaks May Have Just Arrived Meta is Developing a New ‘Basic Ads’ Product for Facebook to Counter Losses Due to Data Privacy Concerns Financial Impact Of Apple IDFA On Four Companies Greater Than First Estimated Sign up for the Data-Driven Marketer Newsletter Come hang out in the Data Basement on Slack More NetWise: Twitter | Linkedin | Web I Blog+Newsletter | TikTok