EP 1115 Mark Al-Shemmeri - Tips for Coffee Roasters - The Daily Coffee Pro Podcast by Map It Forward

This is the 4th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar. Our guest on the podcast this week is Netherlands-based Engineer, Mark Al Shemmeri. Mark is a Research and Technology Specialist at JDE Peets and has published significant research papers on the different elements of coffee roasting. In this series of the podcast, the discussion will focus on the past, present, and future of coffee roasting as well as how to make it easier on yourself. In this episode of the podcast series, Mark and Lee dive deep into the intricacies of coffee roasting, exploring important factors to focus on, myths in the industry, and the significance of letting coffee beans naturally express themselves. Learn about the role of green coffee importers, the importance of selecting the right raw materials, and innovative approaches to roasting, including thoughts on decaf coffee. This insightful conversation emphasizes listening to the coffee and embracing a romantic, poetic approach to roasting. Don't miss out on this enriching discussion! 00:00 Introduction to Coffee Roasting 00:30 Sponsorship Message 01:08 Welcome and Series Overview 01:25 Debunking Coffee Roasting Myths 01:51 Focusing on What Matters in Coffee Roasting 02:21 The Importance of Green Coffee Buying 06:15 Exploring Coffee Roasting Techniques 09:37 Challenges and Opportunities for Coffee Producers 13:11 Decaf Coffee Roasting Insights 16:43 Conclusion and Next Episode Teaser Connect with Mark: Linkedin - https://www.linkedin.com/in/mark-al-shemmeri-8a3669129/ Medium - https://medium.com/@markalshemmeri Instagram: https://www.instagram.com/kramalshemmeri/ & https://www.instagram.com/dialect.coffee/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops