Becoming Customer(s)-Centric
The CX Leader Podcast | A resource for customer experience leaders - En podkast av Walker Information - Tirsdager
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It's not easy moving toward a customer-centric mindset, and Steve's guest is concerned that companies too often forget the customer heterogeneity - the differences between their customers. Peter Fader, professor of marketing at The Wharton School of the University of Pennsylvania and co-author of “The Customer Centricity Playbook,” discusses common mistakes and misperception in becoming “customer centric.”
