Why Sampler failed, according to its founder

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“I’m using failure with intent today, because I don’t want to be ashamed of saying ‘failure.’" Marie Chevrier Schwartz, founder and former CEO of Sampler, explains how her company lost product-market fit after a decade in business. Recorded live on the BetaKit Keynote Stage at SAAS NORTH 2024. The BetaKit Podcast is presented by The BetaKit Quiz. Think you're up to date on the world of Canadian tech? Test your knowledge with The BetaKit Quiz, proudly sponsored by GoDaddy.

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