Inside Angel Investing: Teach Me Everything You Know About Virality. Lesson No. 1 -- There is No Such Thing as True Virality

Rahul Vohra already knew there was a startup CEO + productivity love connection at his first startup, Rapportive. Otherwise, he wouldn’t have built the contact management email extension. What he didn’t know was how much that affinity would create a customer acquisition flywheel for Rapportive, and how, given the right product and target customer, it could be engineered. The good news? You can do it too.