78: Jeanna Isham | Sound In Technology

Jeanna Isham has 20+ years of audio experience. Her company, Dreamr Productions, creates audio identities for companies and brands, as well as consults and educates brands and marketers on sound marketing and its best practices. Jeanna produces, hosts, and edits the Sound In Marketing Podcast. She also teaches courses on The Fundamentals of Sound in Marketing. Dreamr Productions is a part of Stage Ham Entertainment LLC, a full-service audio/video production company based out of Pasadena, CA. In this week’s episode, Nick chats with Jeanna Isham of Dreamr Productions about sound in technology and sonic branding. Nick and Jeanna chat about why sound plays such a crucial role for tech products and why it is so important for brands to begin developing unique sonic branding of their own. Jeanna also shares her secret formula for developing a sonic brand and why adjectives and working backward are the two most important parts of the process. Nick and Jeanna also dive into spatial and directional audio and how Hollywood is already beginning to experiment with these new forms of experiential sound. How to get in touch with Jeanna: LinkedIn: https://www.linkedin.com/in/jeannaisham/ Twitter: https://twitter.com/Jeanna_Isham Medium: https://jeanna-isham.medium.com/ Learn more about Dreamr Productions: https://www.dreamrproductions.com/ Learn more about Jeanna’s Sound’s Power and Influence in Marketing course: http://www.soundinmarketing.com/ Check out the Sound In Marketing podcast: https://podcasts.apple.com/us/podcast/sound-in-marketing/id1467112373 Follow The Artificial Podcast on: Facebook: https://www.facebook.com/theartificialpodcast/ Twitter: https://twitter.com/theartificialp YouTube: https://bit.ly/3bC2Sw2 Follow Nick On: LinkedIn:  https://www.linkedin.com/in/nick-myers-0794/ Twitter: https://twitter.com/therednickm Instagram: https://www.instagram.com/therednickm/ Join our Artificial Podcaster’s Facebook Group by heading to https://www.facebook.com/groups/artificialpodcasters If you or anyone you know is interested in being a guest on The Artificial Podcast send an email to [email protected].