The Huddle: Episode 1 - The benefits to labeling people

With American football mini-camp just around the corner, Mark and Greg re-group (huddle) to discuss labels. We start off talking about the history of labels in branding and merchandising and jump off into a discussion of how labels can be used on people too. These labels can have lots of value believe it or not. They make us feel safe and have a sense of control in our world. Think of how often you use labels for people in your daily life - for bad, and for good! So, come along with us as we ...