182 How European SaaS companies can expand to the US | Podcast with Matt Rauscher - Nituno

Matt is helping European B2B startups enter the United States market. Leveraging strategic initiatives such as account-based marketing, partnerships, implementing MEDDICC, and outbound sales techniques, he successfully enabled these tech companies to secure their first mid-market and enterprise customers in the highly competitive US market. Connect with Matt 👇 LinkedIn: https://www.linkedin.com/in/mattrauscher Tekpon is a SaaS marketplace born out of the genuine desire to help people change how they consume and purchase software products and services. Tekpon has behind a team of enthusiastic tech lovers whose main goal is to help users boost their lives and businesses with the right software. Connect with Tekpon ⚡ Website: https://tekpon.com SaaS Entrepreneurs & Startups: https://www.facebook.com/groups/tekpon Listen to the podcast 🎧 Spotify: https://open.spotify.com/show/0sf7X3sC8Pg8gzpphTYxgi Apple Podcasts: https://podcasts.apple.com/us/podcast/tekpon-saas-podcast/id1637493062 The topics we've discussed 🕐 00:00 Intro 00:20 What is Nituno? 01:05 Most common mistakes when expanding to the US 02:10 Why you should expand tot the US 05:30 Why founders need to spend time in America 08:00 Why you have to actually live in the US 09:30 Why it's better to be the leader in a niche 13:30 What companies are you helping? 14:10 What's the future of sales from your perspective? 16:35 Advice for starting salespeople 18:00 What is your story, Matt? 21:30 Why it's better to build a new category 23:25 Favorite SaaS 24:30 Advice for European founders 26:11 Outro