109 Double your outreach engagement with personalized images | Podcast with Ian Naylor - Hyperise

Hyperise is a SaaS toolkit that enables image, website, and video personalization. This has been proven to significantly increase engagement and conversions in outreach campaigns. Personalize images in your outreach and your website's text, images, videos, and CTAs for each visitor without writing a single line of code. Connect with Ian 👇 Hyperise: https://hyperise.com LinkedIn: http://www.linkedin.com/in/ian-naylor Tekpon is a SaaS marketplace born out of the genuine desire to help people change how they consume and purchase software products and services. Tekpon has behind a team of enthusiastic tech lovers whose main goal is to help users boost their lives and businesses with the right software. Connect with Tekpon ⚡ Website: https://tekpon.com SaaS Entrepreneurs & Startups: https://www.facebook.com/groups/tekpon Listen to the podcast 🎧 Spotify: https://open.spotify.com/show/0sf7X3sC8Pg8gzpphTYxgi Apple Podcasts: https://podcasts.apple.com/us/podcast/tekpon-saas-podcast/id1637493062 The topics we've discussed 🕐 00:00 Intro 00:12 What is Hyperise? 00:33 Hyperise best features 01:30 Images, videos, and website personalization 02:10 Use it for your chatbot, outreach campaign, or LinkedIn 03:00 How does it work on the technical side? 04:05 Hyperise use cases 05:06 How important is personalization nowadays? 06:05 Hyperise integrations 06:43 Still an early market 08:11 Personalization has always been the most effective strategy 10:27 How big is your team? 11:03 How hard has it been to build the technical part of the product? 12:37 Why they decided to bootstrap 13:35 Have you found PMF? 14:52 Biggest challenges since starting the company 16:17 Best growth tactic for getting new customers 18:43 The vision for Hyperise 20:20 What is your story, Ian? 23:33 Advice for starting founders 25:11 Favorite SaaS 26:13 Outro