093 HR Software for companies where people matter | Podcast with Andrei Visan - Sense HR

SenseHR gives you confident control over all your essential HR processes and automates your most repetitive tasks so that you can focus on the areas that make the biggest difference. Designed by seasoned HR analysts and built by HR tech experts, SenseHR goes beyond the traditional HR requirements, helping your organization thrive within today’s evolving world of work. Connect with Andrei 👇 Sense HR: https://sense.hr LinkedIn: https://www.linkedin.com/in/andrei-visan-00b18725 Tekpon is a SaaS marketplace born out of the genuine desire to help people change how they consume and purchase software products and services. Tekpon has behind a team of enthusiastic tech lovers whose main goal is to help users boost their lives and businesses with the right software. Connect with Tekpon ⚡ Website: https://tekpon.com SaaS Entrepreneurs & Startups: https://www.facebook.com/groups/tekpon Listen to the podcast 🎧 Spotify: https://open.spotify.com/show/0sf7X3sC8Pg8gzpphTYxgi Apple Podcasts: https://podcasts.apple.com/us/podcast/tekpon-saas-podcast/id1637493062 The topics we've discussed 🕐 00:00 Intro 00:13 What is Sense HR? 00:44 What products did they build? 01:15 How is Sense HR different? 02:35 Sense HR features 04:00 Probably the most competitive market in SaaS 05:50 When did you join the company? 06:10 What is your story, Andrei? 13:44 When did you start your agency? 16:50 The importance of weekly meetings between sales, marketing, support, and product 19:00 Why are you passionate about B2B SaaS? 20:05 The challenge of working with founders 21:10 Why is it better to be on the 2nd position in search ends 21:37 Using Bing ads worked great 23:25 How do you stay up to date with the latest updates? 24:51 Using Gmail ads in beta helped immensely 25:25 In the paid ads niche, staying up to date is the difference between success and failure 29:27 What mistakes do SaaS companies make when they start paid ads 32:27 How should a B2B SaaS start doing advertising? 34:14 What are the future trends you see for Google Ads? 36:55 What are your favorite SaaS products? 39:25 Outro