053 Helping B2B SaaS increase pipeline with SEO & Content Marketing | Podcast Vince Moreau - ScaleCrush

ScaleCrush helps B2B SaaS companies increase their pipeline by putting their content production on autopilot. Companies need content marketing but can't handle it themselves, and they should battle-tested process to let them focus on their strengths. Connect with Vince 👇 ScaleCrush: https://scalecrush.io LinkedIn: https://www.linkedin.com/in/scalecrushvince Tekpon is a SaaS marketplace born out of the genuine desire to help people change how they consume and purchase software products and services. Tekpon has behind a team of enthusiastic tech lovers whose main goal is to help users boost their lives and businesses with the right software. Connect with Tekpon ⚡ Website: https://tekpon.com SaaS Entrepreneurs & Startups: https://www.facebook.com/groups/tekpon The topics we've discussed 🕐 00:00 Intro 00:10 What is ScaleCrush? 00:25 Why do B2B SaaS companies need SEO & Content Marketing? 02:12 How do you exactly help them? 04:40 What is your pricing? 06:45 In-house vs. freelancers 08:30 How they doubled visitors in 1 month 10:33 The problem of attribution 12:23 Is Content Marketing underestimated by companies? A necessary evil 13:43 When should companies focus on SEO? 16:53 Do you take long-term projects? 19:40 Top 3 mistakes when doing SEO 16:35 Any piece of advice for founders? 28:50 What's your favorite software? 30:19 Outro