The Underrated Power of Customer Success in Revenue Growth

Customer success is an often overlooked function in organisations, but it has the potential to be a game-changer for revenue growth. In the latest episode of the Tech People podcast, Ken Coyne welcomes Growth Engineering's Head of Customer Success, Minna Vaisanen. Minna sheds light on the importance of customer success within organisations. She challenges the traditional view of customer success as a mere support function and emphasises its potential to drive commercial value and revenue growth.  With her extensive experience in the field, Minna shares valuable insights on understanding customer use cases, providing quantifiable results, and implementing milestone mapping exercises to ensure customers see value. She also highlights the crucial role of customer success in organisations and predicts how data and automation will continue to shape the industry.  This episode is a must-listen for anyone interested in unlocking the power of customer success to drive growth and increase revenue.