Playtech’s Analytics Optimize Online Gaming

B2B service providers must be innovative in how they develop solutions that enable online gaming companies to optimize customer experiences, Playtech US Chief Commercial Officer Marcus Yoder tells Bloomberg intelligence. He joins Brian Egger, BI’s senior gaming and lodging analyst, to discuss the company’s player account management (PAM) solutions and online gaming services. The two also discuss how Playtech’s SaaS business model has enabled it to bring game content to operators with their own platforms, as its machine learning-based predictive models help gaming companies detect and prevent problem gambling.