SaaS Growth Advisor Georgiana Laudi on Customer-led Growth

Georgiana Laudi is a SaaS growth advisor and marketing executive. She’s a strategic advisor at Elevate where she helps high-growth SaaS companies scale, and the co-founder of Forget the Funnel which helps SaaS marketing and growth leaders build customer-led strategies that result in revenue-generating outcomes. We talk to Georgiana on what constitutes customer-led growth and the mindset shift required from subscription business leaders to operationalize it.