Ep #7: Madhavan Ramanujam on Monetizing Innovation

Madhavan Ramanujam is a partner and board member at Simon-Kucher & Partners. He advises companies of all sizes, from startups to Fortune 500s on monetization strategy and has helped bring numerous new products to market. His new book, Monetizing Innovation: How Smart Companies Design the Product Around the Price co-authored with Georg Tacke, Co-CEO of Simon-Kucher & Partners offers a practical, nine-step approach to improve the odds of new-product success. Through case studies – including Porsche, LinkedIn, Swarovski and Uber – the book illustrates the importance of putting the customer’s willingness to pay at the very core of product design. Check our previous episodes of Subscribed Podcast at www.zuora.com/podcast