Ep #4: Subscription Pricing Strategies with Amy Konary

Our guest on the Subscribed Podcast is Amy Konary, Program Vice President at IDC. Konary is responsible for leading the SaaS business models and mobile enterprise applications research teams at IDC. Tom Krackeler and Rachel English spoke to Amy about the stages of the subscription business model, SaaS pricing strategies, and IoT monetization strategies. Listen to the episode below or scroll down for select excerpts! For transcripts and more on the Subscription Economy, head over to www.zuora/academy