Ep #2: Subscription Marketing Strategies

In the only podcast dedicated to the ‘Subscription Economy’, hosts Tom Krackeler and Rachel English talk to innovators, entrepreneurs, and analysts about the business shift towards recurring revenue. Our guest Anne Janzer is the author of the book 'Subscription Marketing: Strategies for Nurturing Customer in a World of Churn'. Anne is an experienced content marketing consultant and has worked with over a hundred technology businesses, from industry giants to innovative start-ups, helping them articulate positioning and messaging in crowded markets.