Building a $100k App Business in 6 Months — Zach Shakked, Hashtag Expert

This week’s guest is Zach Shakked, an iOS developer who is incredibly transparent about his experiences building successful app businesses. In this episode, you’ll hear about: (2:28) How Hashtag Expert was born. (7:58) Reporting in Facebook ads; Zach’s ad strategy as a bootstrapped app company. (19:40) Pricing and paywall placement experiments; the elastic demand curve; Jake Mor. (35:10) Zach’s latest project: a meal planning app that helps with weight loss; Weight Watchers; MyFitnessPal. (41:11) The status of the $100k app challenge 3 months in.