Taking a Fitness App to Y Combinator and Beyond — Jake Mor, FitnessAI

This week, David and Jacob caught up with Jake Mor to find out how he navigated the process of building a subscription app from the ground up. Jake is the founder of FitnessAI, an app that builds personalized weight lifting plans to help people achieve their goals without having to hire a personal trainer. In this episode, you’ll hear about: (4:38) Jake’s first accelerator experience; co-founding Shopturn and going through Techstars. (8:44) The fitness app opportunity: market size, structured data, and machine learning. (13:20) Pricing experiments; users are willing to pay more than you think. (18:53) Scaling ad spend; what Jake learned from his first $20k. (19:02) The importance of mentorship; Bryan Welfel; JSwipe; The Beard Club. (22:15) Pro tip: Put your ad spend on a credit card to sync up with Apple’s payment schedule. (But be very careful to manage your debt!)