2: Playbooks

Playbooks are an established strategy for startups to learn. By copying Stripe’s well documented B2D route to market, or Netflix’s culture plan, there’s no need to make mistakes that have already been made. But how should you use a playbook, and do they lead to staid thinking? In this episode, Matt and Steven take a drive in their Lambourghini Countach through what a playbook is, some key examples, with a detour into Apple’s Walled Garden, First Principles Thinking, and Plato’s Meno.