18: Growth Loops

The funnel is dead, long live the Growth Loop. Growth Loops are baked into most of the fastest growing startups out there. Whether it’s Superhuman asking you to tweet how great they are (in return for a month for free) or Notion getting you to try out new features (in return for credits), Growth loops are a way to get your core audience to love your product and tell others about it. This episode is very much in the trenches of building a startup - highly actionable, tactical ideas you can take away and apply to your company today. Enjoy! Note - we had some audio interference during the recording about halfway through, but persevere as it does stop!