13: Go To Market Strategies

You’ve built something, but how do you get people to see what you’re building, and actually buy the damn thing? So many startups (and incumbents..) rely on the Field of Dreams strategy of build-it-and-they-will-come. So how do you build a successful go to market strategy? How much should you lean on sales or marketing? What’s the difference between selling toothpaste and jet engines? Matt and Steven discuss.