10: Unit Economics

If any of us opened a cafe tomorrow, we'd know roughly how much to charge for a cup of coffee. But how do you charge for the latest and greatest SaaS tool? Overheads of the product itself are extremely low, but what about sales reps? Have you figured out your CAC, LTV & churn? Is an inbound marketing strategy still the right move? And do you have a huge spreadsheet keeping track of all of these things? In this episode Steven lies on the counsellor's couch to reveal some hard truths about his own experience of building a marketing tool, while Matt (as always) digs to find actionable insights from the chat.