S2 E9 - Transitioning from MQLs to HIROs
Stacking Growth | The B2B Go-to-Market Podcast - En podkast av Refine Labs - Mandager
Kategorier:
Today's episode consists of a recording from last week's Stacking Growth LIVE where Sidney Waterfall (VP of Demand) and Cassidy Shield (Chief Growth Officer) discussed Refine Labs' proprietary PIPE™ Framework - specifically the HIRO (High Intent Revenue Opportunity) stage and why marketers need to start measuring this instead of MQLs. Register for the Stacking Growth LIVE event series here.
