S2 E19 - B2B Buying Has Changed, Your Marketing Should Too
Stacking Growth | The B2B Go-to-Market Podcast - En podkast av Refine Labs - Mandager
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Today's episode consists of a recorded conversation between Sam Kuehnle (VP of Demand Gen) and Tom Hunt (Founder at Fame) where Sam talks through how B2B buying has changed and how marketing orgs should be shifting their go-to-market strategies accordingly.
