S2 E12 - Creative Professionals Are Not Sidekicks
Stacking Growth | The B2B Go-to-Market Podcast - En podkast av Refine Labs - Mandager
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Judy Sheriff (General Manager) hosted today's Stacking Growth episode with Myles Madden (Performance Marketing Manager) and Lex Winship (Senior Copywriter). They talked about the importance of sharing data, insights, and feedback with your creative team, the difference between content creation and distribution (as well as how they work together) and why the creative team needs a seat at the table.
