S3 E03 - Insights Driven Content Strategy | Peter Walker - Head of Insights @ Carta

Cassidy and Carl got to sit down and chat with Peter Walker, head of Insights at Carta, about building insights and leveraging them to boost both marketing and sales functions. The cover collaboration with marketing, knowing what insights to look for and which hold the most resonance, surprises Peter has encountered along his journey, and a hint at what’s coming next for the insights strategy at Carta!  Make sure to listen to the end to hear Peter break down his “Lattice” Approach to an insights framework!