S1 Ep5: Perfume Pioneers: Daniela Andrier

Daniela Andrier's perfumery is about evolution, not revolution. Her creation Purple Rain for Prada Olfactories (2015) is an exquisite, seamless layering of iris effects. Daniella introduces her philosophical approach to perfumery and gives insight into how our sense of smell can play an important role in memory, and our understanding of time and space. Purple Rain is designed to prompt a sense of deja vu by smelling distinct yet somehow familiar. Perfume: A Sensory Journey Through Contemporary Scent continues at Somerset House until 23 September. #perfumepioneers https://www.somersethouse.org.uk/whats-on/perfume http://perfume.digital/ Podcast produced by Jo Barratt #perfume #scent #danielaandrier #purplerain #prada