Peg Fitzpatrick on Social Media Strategy

How can brands find ambassadors? What are micro-influencers?  In this episode of Social PR Secrets, host Lisa Buyer sits down with social media strategist Peg Fitzpatrick to discuss everything social media. Peg is the co-author of The Art of Social Media and has been a social media strategist for big-name brands such as Canva, Google, and Audi. In this episode, Lisa and Peg discuss the up and coming social media trends and the importance of influencers. Peg also gives tips on how to break through the algorithms of social media apps and emphasizes the value of great visuals. If you’re a social media manager trying to expand your brand’s strategy, look no further, and listen to this episode! “For somebody to be good at social media, it boils down to the X factor. Can you work under pressure and be accurate?”-Peg Fitzpatrick Some topics discussed in this episode include: Social media trends Storytelling on Snapchat Visuals bring value Brand ambassadors vs. brand evangelists Micro-influencers How brands find partners Breaking through algorithms Contact Peg: pegfitzpatrick.com Peg’s Pinterest Peg’s Instagram Peg’s Twitter Peg’s LinkedIn More from Peg:  The Art of Social Media References and links mentioned: Canva Spark by Adobe Subscribe to & Review Social PR Secrets Podcast Thanks for tuning into this week’s episode of the Social PR Secrets podcast by Lisa Buyer.  If the information in this show’s interview inspired you in your business or life journey, feel free to head over to iTunes, subscribe to the show, and leave us an honest review. Your feedback helps us continue to not only deliver actionable, relevant, helpful content, it will also help us reach even more amazing entrepreneurs, disruptors, and rockstars just like you!