How Local Public Relations Makes SMB Famous - The Pubcon Edition

If you are a local business and public relations is not part of your digital marketing strategy, think again. In this episode, Lisa Buyer walks you through her recent presentation when she spoke at the Pubcon 2021 local search marketing conference.  Whether you are a hair salon, lawyer, plumber, restaurant, or any other local service that live-n-thrives on the map, this multi-day conference was a virtual hot for local brands looking for the latest secrets to digital marketing success. Pubcon’s conference covered topics ranging from Google My Business to local link building, content marketing, local search advertising, and local public relation.  Lisa Buyer walks you through highlights of her session including  Local Press/Publicity by definition and point of view Earned media More credibility than advertising  3rd party endorsement Social proof Brand awareness Editorial coverage Steps to DIY Public Relations Identify your audience List 3-5 media outlets they read Brainstorm angles Find the right editor/producer Follow them on social Create a short + personalized pitch Offer your expertise/POV Rinse and Repeat 2x a month The Anatomy of a PR Media Kit Bios Headshots Fact Sheet Video Topics of expertise Website/newsroom Media contact  Strong Visuals