Greg Jarboe on How to Leverage Video from a Public Relations Standpoint

During the COVID-19 pandemic, video is more important than ever. Do you feel more connected with companies after seeing videos from them? Find out how companies are leveraging video from a public relations standpoint.  Lisa Buyer sat down with Youtube guru, Greg Jarboe. Greg is the President and co-founder of the award-winning content marketing agency, SEO-PR. With his video marketing expertise, Greg shares all of his tips and tricks for not only making videos but making sure they are seen and relevant.  In this episode, Greg explains how it’s important to carefully curate video content during these trying times. He advises companies to “do no harm” and make sure to review the messages they are delivering. Communication is key, especially during a crisis. Making a simple selfie-video, even if it only includes the bare minimum, is so important. Tune in to learn more about Greg’s video and public relations hacks. “Adding a video does better than adding a photo, adding a photo is better than nothing at all” - Greg Jarboe Some topics discussed in this episode include: Videos and the pandemic Leveraging video from a public relations standpoint Greg’s tips and tricks Do no harm Communication during a crisis Help-content  Paid versus organic Press release and video Contact Greg Jarboe Greg’s Twitter Greg’s LinkedIn More from Greg Book YouTube and Video Marketing Book Marketing with Social Media References and Links Mentioned Youtube Searchenginejournal Boots UK Subscribe to & Review Social PR Secrets Podcast Thanks for tuning into this week’s episode of the Social PR Secrets podcast by Lisa Buyer.  If the information in this show’s interview inspired you in your business or life journey, feel free to head over to iTunes, subscribe to the show, and leave us an honest review. Your feedback helps us continue to not only deliver actionable, relevant, helpful content, it will also help us reach even more amazing entrepreneurs, disruptors, and rockstars just like you!