Employee Engagement: What Your PR Strategy Needs

Is connecting with employees a branch of public relations? How do you drive employee engagement? What are some tips for smaller companies during the employee onboarding process? In this episode, labor and employee expert Jennifer Orechwa discusses how positive employee relations are an essential aspect of your company’s public relations strategy.  In this episode of the Social PR Secrets, host Lisa Buyer chats with Projections' COO, Jennifer Orechwa about driving employee engagement with internal communications. Improving positive employee relations is one of the main goals for any company. In the new “normal” of working from home, it is more challenging than ever for employers and employees to connect on a deeper level. Listen to the latest podcast to discover tips on employee communication and team productivity.  Tips for Smaller Businesses: Employee Communication According to Jennifer, the key is to communicate authentically and transparently with employees on a regular basis. Employee communication can take various forms, such as video chats, social media channels, podcasts, or a website question forum.  Building social media channels for just employees can spur engagement rates. The easiest way to achieve this is by creating a private employee Facebook group. Jennifer further explains how productivity and clear communication stems from great leadership within the company. Jennifer says, “It is important to maintain a steady flow of communication while addressing the needs of employees.” It is evident that two-way Communication and actively listening can help small businesses make their employees feel valued.  Ways Human Resources can Boost Public Relations Public relations and human resources can team up to win the best and brightest minds for your company as well as create a brand culture of positivity among employee and employer relations. To Jennifer, human resources can boost public relations by creating employee advocates inside your company. It is not a secret that engaged employees are more dedicated and willing to go the extra mile.  Jennifer says, “Knowing who your employee advocates are can help build brand loyalty.”  In addition, the engagement of current employees can impact recruitment efforts. Human resources focus on the long-term goal, which is retaining employees for the growth and health of the company. By definition, your most engaged employees are your best public relations strategy! Those committed employees are more willing to leave positive reviews and become your brand advocate.  Trends with Employee Communications Jennifer explains the main trend with employee communication focuses on e-learning modules, leadership training, and addressing topics such as diversity and inclusion. There is a greater push to listen and take care of employees. Employers need to connect with their team in creative ways, such as boot camps, memorable videos, or even a healthy internal competition among staff.  ProjectHR Podcast Jennifer hosts the