Dr. Kim Chronister on Being a Social Media Famous Therapist

How do you become TikTok famous? Ask Beverly Hills Psychologist Dr. Kim Chronister with the hashtag #TikToktherapist. Her Social PR Secret behind becoming a social media star is being consistent, authentic, and adding value to what you share.  In this episode of the Social PR Secrets Podcast, host Lisa Buyer talks with Dr. Kim Chronister, a clinical psychologist who shares her knowledge and tips with her 170K  TikTok and Instagram followers. At her Beverly Hills practice, Dr. Kim specializes in adolescents, millennials individuals, and couples therapy. Online, she gives advice about dating, crushes, and breakup recovery. Additionally, her book Breakup Recovery: Get Your Ex Back or Get Over Them for Good is the inspiration for her TikToks. From doing your own PR to going viral, listen to this new episode to learn from Dr. Kim. From YouTube to TikTok  Dr. Kim started off as a clinical psychologist helping clients from her own practice. But years ago, she became inspired by YouTubers creating psychology-related videos. So she tried it out herself. The videos were long-form, took lots of production, and ended up distracting her from her work. It’s when she found out about TikTok in October 2019  Dr. Kim knew short-form was what would work for her. She focused on adding value to short and quick-paced videos and helping out others. In less than two weeks, she already had a following.  Producing TikToks Dr. Kim’s TikToks are interactive and engaging. She says the best way to become TikTok famous is to have your unique brand. People should be authentic and listening to their audience. She explains different things work for different people. For her, the best topics are the psychology of having a crush and dreams because her audience is mostly made up of adolescents. She advises making sure you enjoy a topic before making videos about it because people will request more TikToks on the subject.  Dr. Kim keeps a list of requested topics. Once she decides what her next TikTok will be she researches it and brainstorms ideas. The next day, she makes sure she is in a positive mindset when creating a TikTok and avoids overthinking it. Using IMovie to make clean cuts, Dr. Kim advises getting rid of any vocalized pauses to keep a fast pace. When it comes to metrics, she looks at the percentage of like per views. Indeed, that allows her to see if people who follow her enjoy her content. She usually tries to reach at least 10%. While she also makes Instagram videos, Dr. Kim spends more time on producing TikTok content because she gets so much more feedback. Doing Your Own PR Initially, Dr. Kim got interested in PR to promote a book. She first hired a PR firm, which she considers a great investment. But once she realized